Co-Founder of British Design Brand Established & Sons Joins Esteemed Group of Mentors for the Lexus Design Award 2019

Product name:Co-Founder of British Design

2018/10/01 update

Industry:automobile

Six selected international finalists will receive once-in-a-lifetime mentoring from Sebastian Wrong, Design Director of Established & Sons, and other mentors in New York to prepare for Lexus's Milan Design Week exhibition.

- With the mission to nurture up-and-coming young designers, Lexus proudly welcomes Sebastian Wrong (Established & Sons) as the newest mentor for Lexus Design Award 2019
- Celebrated design authorities, Sir David Adjaye, Paola Antonelli, and Lexus' own Yoshihiro Sawa return as judges
- Additional mentors and judge will be announced in October

TOKYO, Sep 28, 2018 - (JCN Newswire) - Lexus International has announced that this year's Lexus Design Awards (LDA) finalists will get the rare opportunity to take their creative skills to the next level as Sebastian Wrong, Co-Founder and Design Director of leading UK-based design brand Established & Sons, joins the roster of prestigious LDA 2019 mentors, bringing his expertise in product design, manufacturing, and creative skills to the program. Additional mentors will be announced in October.

Established in 2013, the Lexus Design Award is an international design competition that seeks to nurture up-and-coming designers who use design thinking to solve everyday problems and build a better future for individuals and for society.

This year, six finalists will be selected from around the world to receive mentorship and a production budget of up to 3 million JPY (over $25K USD) to build a functional prototype to display at Lexus's exhibition at Milan Design Week 2019. A prototype will be selected to win the prestigious Lexus Design Award Grand Prix prize based on how the work integrates three fundamental principles from the Lexus brand: "Anticipate", "Innovate", and "Captivate".

"Sebastian shares Lexus' goal of addressing tomorrow's challenges today and making the world a better place. Lexus proudly welcomes him to the design mentorship program," stated Spiros Fotinos, Global Head of Brand Management and Marketing for Lexus International.

Sebastian Wrong, Design Director of Established & Sons, has designed iconic furniture including the Heidi stool which mixes modernity with nostalgia and the Wrongwoods collection praised for its unexpected colors and designs reminiscent of wood-plank block prints. Wrong's work with the newest generation of design talent as well as his collaboration with industry veterans make him the perfect talent to join Lexus Design Award's panel of mentors.

Past Lexus Design Award mentoring featured some of today's most respected creators such as Snarkitecture and Formafantasma and the format had each finalist receive tutelage at the mentors' location. This year, Lexus brings all the finalists to one of the most important design capitals of the world, New York City, in January where they will receive guidance from all the mentors across multiple design disciplines. Under expert supervision, the finalists will experience what it takes to emerge as an accomplished designer on the world stage. Whether tips on design or on the business of making inspiration into reality, the mentors' global experience and success shared at the workshops will provide valuable insight to leading creative minds of the next generation of designers.

The judges of the Lexus Design Award 2019 returning from last year are: Sir David Adjaye, eminent architect of such innovative works as the Smithsonian Institute's National Museum of African American History and Culture (named Cultural Event of the Year by the New York Times) and SPYSCAPE, an interactive experience museum with a unique intrigue and espionage theme; Paola Antonelli, Senior Curator of Architecture & Design at The Museum of Modern Art who is also curator of the XXII Triennale di Milano, Broken Nature: Design Takes on Human Survival; and Yoshihiro Sawa, President of Lexus International, whose vision for the competition encompasses the brand's passion to foster a new-generation of creativity. Their judging criteria for the finalists will be how well the prototype works anticipate the needs of people and tomorrow's society. The designs will also need to showcase innovation and originality while at the same time be captivating and engaging to the public.

Deadline for entries to the Lexus Design Award 2019 competition is October 28, 2018. Finalists will be selected December by the elite panel of judges and the six up-and-coming designers will be announced January 2019.

About LEXUS

Since its debut in 1989, Lexus has earned a worldwide reputation for high-quality products and exemplary customer service. Lexus is the hybrid leader among luxury brands, offering hybrids that provide the best in innovative technology and premier luxury. The evolution of Lexus is reflected in the progressive designs of its new vehicles. The grille, dynamic light treatments, and sculptured lines create a distinctive look of luxury for Lexus. For more information, please visit www.lexus-int.com and www.lexus-int.com/news/.

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