Mitsubishi Motors Starts Local Engine Production and Expands R&D Center
Product name：Mitsubishi Motors Starts
TOKYO, Oct 16, 2018 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC) has announced two major milestones in the expansion of its China business. GAC Mitsubishi Motors (GMMC), the joint venture business in China between the MMC, the Guangzhou Automobile Group (GAC) and Mitsubishi Corporation has begun production of 4B4 and 4J1 engines, and also held a groundbreaking ceremony for the Research and Development Center which will be completed in 2020.
The new engine plant has an annual production capacity of 200,000 units (standard operating base). It will produce the new 1.5L direct-injection turbocharged gasoline engine (4B4 engine) with high environmental performance which will be fitted to the Eclipse Cross SUV. In addition, the plant will make the 4J1 engine for the locally-produced Outlander SUV.
Producing the engines locally will enhance cost competitiveness and further strengthen market position in the world's largest automotive market. In addition to increasing employment at the new factory, the production will result in more jobs in the supply chain.
Mitsubishi Motors will launch the Eclipse Cross on the market this fall to expand its product lineup and strengthen its SUV brand and support the local sales network.
GMMC has also agreed with Changsha City to expand and relocate to a newly established R & D center with a site area of 41 hectares, including a test course. The center will further strengthen GMMC's technological development functions to meet the local market needs for China.
About GAC Mitsubishi Motors (GMMC)
Based in Changsha, Hunan, GMMC was formed as a joint venture company in 2012 between Guangzhou Automobile Group (50% ownership stake), Mitsubishi Motors Corporation (30% ownership stake) and Mitsubishi Corporation (20% ownership stake). GMMC has 4,100 employees, and serves as a sales and distribution platform for GAC and MMC-branded vehicles in China. The company has an annual production capacity over 270,000 units per year between the Mitsubishi Motors ASX and Outlander SUVs, as well as the GAC Eupheme and Eupheme EV GMMC maintains over 300 sales and service locations across China.
About Mitsubishi Motors
Mitsubishi Motors Corporation is a global automobile company based in Tokyo, Japan, which has a competitive edge in SUVs and pickup trucks, electric and plug-in hybrid electric vehicles. Since the Mitsubishi group produced its first car more than a century ago, we have demonstrated an ambitious and often disruptive approach, developing new vehicle genres and pioneering cutting-edge technologies. Deeply rooted in Mitsubishi Motors' DNA, our brand strategy will appeal to ambitious drivers, willing to challenge conventional wisdom and ready to embrace change. Consistent with this mindset, Mitsubishi Motors introduced its new brand strategy in 2017, expressed in its "Drive your Ambition" tagline - a combination of personal drive and forward attitude, and a reflection of the constant dialogue between the brand and its customers. Today Mitsubishi Motors is committed to continuous investment in innovative new technologies, attractive design and product development, bringing exciting and authentic new vehicles to customers around the world.
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Mitsubishi Motors Starts